The Custom Code setting allows you to integrate any third-party service or widget, most commonly used for Google Analytics tracking code or online chat applications.
1) Google Analytics
Add your website in the Google Analytics dashboard and copy the received tracking code (which appears during one of the setup steps) into the Custom Code field.
What this gives you:
Access to your website's visit analytics.
User behavior insights.
Tracking for Google Ads conversions.
2) Online Chat
Choose a suitable online chat service (e.g., Brevo, Intercom, LiveChat, or any other provider). Copy the code you receive into the Custom Code field, allowing you to respond to your clients' messages online.
Note: Any other integration scenarios involving third-party services that you require are also possible through the Custom Code feature.